test 2 meta descr

Optimal length

Meta descriptions can be any length, but search engines generally truncate snippets longer than 160 characters. It is best to keep meta descriptions long enough that they’re sufficiently descriptive, but shorter than that 160-character limit.

Optimal format

Meta description tags, while not tied to search engine rankings, are extremely important in gaining user click-through from SERPs. These short paragraphs are a webmaster’s opportunity to “advertise” content to searchers, and searchers’ chance to decide whether the content is relevant and contains the information they’re seeking from their search query.

A page’s meta description should intelligently (read: in a natural, non-spammy way) employ the keywords that page is targeting, but also create a compelling description that a searcher will want to click. It should be directly relevant to the page it describes, and unique from the descriptions for other pages.

Not a Google ranking factor

Google announced in September of 2009 that neither meta descriptions nor meta keywords factor into Google’s ranking algorithms for web search. Google uses meta descriptions to return results when searchers use advanced search operators to match meta tag content, as well as to pull preview snippets on search result pages, but it’s important to note that meta descriptions do not directly influence Google’s ranking algorithms for normal web search.

That said, an effectively written meta description can entice people to click through to your site, and those clicks most certainly do influence rankings. For that reason among others, it’s important to put some effort into these descriptions.

7 thoughts on “test 2 meta descr

  1. You have made some decent points there. I looked on the web for additional information about the issue and found most people will go along with your views
    on this web site.

  2. Undeniably consider that which you said. Your
    favorite justification seemed to be on the net the simplest factor to bear in mind of.
    I say to you, I certainly get annoyed whilst people think about worries that they just don’t recognize about.
    You managed to hit the nail upon the top as neatly as outlined out the entire thing with no
    need side-effects , other folks could take a signal.
    Will likely be again to get more. Thanks!

  3. Unless you make payment for your balance completely each month,
    understanding plastic card interest rates and calculation methods is critical.

  4. It’s a pity you don’t have a donate button! I’d certainly donate to this fantastic blog!
    I suppose for now i’ll settle for book-marking and adding your RSS feed to my Google account.
    I look forward to fresh updates and will share this blog
    with my Facebook group. Talk soon!

Leave a Reply

Your email address will not be published. Required fields are marked *